The Urban Alternative (TUA) is a Christian broadcast ministry founded over 30 years ago by Dr. Tony Evans. At TUA, we seek to promote a kingdom agenda philosophy designed to enable people to live all of life underneath the comprehensive rule of God. This is accomplished through a variety of means, including media, resources, clergy ministries and community impact training. Our mission is to restore hope and transform lives through the proclamation and application of the Word of God.

We believe God made you on purpose for a purpose. At TUA, our heart is to lead you to an understanding of what that purpose is and then to support you as you manifest it in each of the covenantal spheres of your life: personal, home, church, and community.

One thing we are certain of is that God doesn’t make small people. His plan for you is bigger than you dare imagine. Your purpose was spiritually ordained. To find it, you have to seek out and align yourself underneath God’s kingdom agenda which is God’s visible and comprehensive rule over every area of life.

Through Him, you will touch heaven and change earth.

Just as God offers His restorative power to you, we at TUA extend ourselves as a resource for you to grow in Christ. Our strategies, methods, and resources have equipped untold numbers of people to become closer with God. We invite you to join us as we serve our King and the advancement of His kingdom.


Mission Statement:

The Urban Alternative exists to promote a kingdom agenda philosophy resulting in transformed lives that reflect the values of the kingdom of God.



The Urban Alternative seeks to promote the kingdom agenda which is the visible demonstration of the comprehensive rule of God over every area of life. This approach targets the four covenantal spheres of the individual, family, church and community with the goal of ultimately transforming society.



The Urban Alternative’s daily radio broadcast airs on over 1,000 radio outlets in America and in over 100 countries worldwide, reaching an American audience of over 2,000,000 weekly. Our online presence includes podcast and sermon downloads of over 3,000,000 annually. Books and Bible studies have been published with a combined circulation of close to 2,000,000.


You may also be interested in the TUA Affiliate ministries. Learn more here:

Church Adopt A School
Kingdom Agenda Pastors
Pastor's Wives Ministry